Privacy Policy
Heartland Lenders (“Company,” “we,” “our” or “us”) recognizes its obligation to keep personal and financial information about you secure and confidential. This privacy notice describes the types of personal and financial information we obtain about you and where we obtain it, to whom we disclose this information and the measures we take to protect the confidentiality and security of the information.
What personal data we collect
We may gather confidential information from the following sources: Information you provide on applications and through other forms, such as your name, address, social security number, information from a credit reporting agency, such as creditworthiness and credit history to help us with customer authentication, payment processing and credit-related decisions, or data from your use of our website.
Information collected via technology
We track information provided to us by your browser when you view or use our website that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. This cookie is not used to obtain your name or any personal data, and the information that is tracked is used only for internal purposes, such as to improve site navigation, and is not shared with any third parties. However, if you prefer not to accept cookies, you can set your browser to reject them or to alert you before one is placed.
Analytics
Information about our website visitors is also collected through the use of Google Analytics. That software collects information about our visitors such as pages visited, duration of time on site, browser and general device information, etc. We use these statistical tools to analyze our website’s usefulness to our visitors and make improvements when needed. Google’s privacy policy can be found here.
Embedded content from other websites
Content on this site may include embedded content (e.g. videos, images, links, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
How we use data collected
Our goal is to provide our customers and potential customers with financing options for their business needs. We use the personal information you provide to respond to your inquiry or to process your financing request. We gather and use confidential information to provide you with financial products and services.
The USA Patriot Act
To help the government fight the funding of terrorism, money laundering activities and other financial crimes, federal law requires all financial institutions to obtain, verify and record information that identifies each person who opens an account.
What this means for you: When you obtain a financial product or service offered by or in connection with our relationship with a financial institution, we may ask for your name, mailing address and other information or documentation, such as a copy of your driver’s license or other identifying documents, to verify your identity and otherwise comply with the applicable federal laws and regulations.
Who we share your data with
We take our obligation to safeguard your information seriously. That is why we do not sell information about our customers to anyone. Examples of persons to whom we do disclose personal and financial information collected from our current or former customers follow:
To third parties as necessary to process your business. For example, ordering credit bureaus, sending emails, and processing payments. Third parties in this category, including our affiliates, are prohibited from using information about you except for the purpose for which we gave it to them.
Where required by law or regulation. Examples include responses to a subpoena, court order or regulatory demand.
As authorized by you. You may direct us, for example, to send your account statements and confirms to a third party.
How long we retain your data
Data collected, as described above, is retained indefinitely for customer service purposes and as storage space allows.
What rights you have over your data
You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
How we protect your data
We implement security measures designed to protect your information from unauthorized access. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology.
Notwithstanding these safeguards, when data is being communicated by you to us (including via email and other electronic communications) that data could be accessed by unauthorized third parties. By transmitting data to us, you assume this risk and agree that neither Heartland Lenders, its affiliates, nor any of their respective officers, directors, employees or contractors is liable for any such unauthorized third-party access.
Changes to this privacy notice
We reserve the right to change or modify this privacy notice and any of our services at any time and any changes will be effective upon being posted unless we advise otherwise. By continuing to use the services after changes are made to this privacy notice, you agree to such changes. We encourage you to periodically review this privacy notice for the latest information on our privacy practices.
Our contact information
Privacy-specific concerns can be sent to:
Heartland Lenders
Attention: Privacy Policy
2160 Barranca Parkway #1399
Irvine, CA 92606